You are here
But even with African demand for and influence of the textile, it is not lost that having a relationship with the print that is mainly skewed towards consumerism puts Africans at a disadvantage in the long run. Obinyan puts it aptly: “From the buyer’s perspective they benefit because it’s cheap, but cheapness at what cost?” Culled By Chidinma Irene Nwoye /Quarts Africa Business 

The Chinese have taken over African wax and prints

      When you think of African fashion, you often think of the variety of brightly dyed fabrics worn on the continent and in the diaspora as shirts, pants, dresses, skirts and even the occasional head wrap on that cool “woke” black girlfriend. In Africa, they are everywhere at every time—from funerals and weddings, to markets and casual Fridays at the office. The ubiquitous batik-inspired wax print or—as it’s known in some countries—”Ankara” has come to denote Africanness. It is a fabric that represents African authenticity and helps people…

Read More