Cellcom Liberia Gets New CEO



The Management of Cellcom Telecommunications, Liberia Inc. (Cellcom), has announced the appointment of a new Chief Executive Officer to run its multimillion dollar business.

The Chairman of Cellcom’s Board of Directors, Mr. Avi Zaidenberg, made the announcement last week at the Company’s Headquarters on Capital Bypass and also at a well-attended farewell party for the outgoing CEO held in Mamba Point last Friday.

Mr. Zaidenberg announced that Mr. Avishai Marziano who have served as CEO for Cellcom for over four years has been promoted to Regional Group Head and would oversee Cellcom’s operations in both Liberia and in Guinea. Mr. Zaidenberg announced that Marzano is being replaced as CEO of Cellcom’s Liberian operations by Mr. John Vasikaran.

The formal turning over ceremony between the two CEOs took place on Friday, November 1. The emotionally charged event was attended by the U.S. Ambassador, Madam Deborah Malac, the Minister of Information Culture and Tourism, Lewis Brown, the Chairperson and Commissioners of the Liberia Telecommunications Authority, high level dignitaries, as well as Cellcom staff.

Making brief remarks at the event, Mr. Marziano termed his departure from Liberia as “bittersweet.”

He described his tenure in Liberia as both challenging as well as rewarding. “The last four years have truly been one of the most exciting times of my life,” Marziano said.

Although sad to be leaving his post in Liberia, Mr. Marziano said he was delighted that his new role as Group CEO would allow him to continue to have oversight responsibilities over Liberia,

Marziano told the gathering: “I consider Liberia my home. No matter where I am in the world, Liberia has a special place in my heart.” He went on to say: “I will not say good bye, but only farewell, because I will be in and out of Liberia and will definitely see you often. As many of you may know, I am taking on a new challenge as Group CEO for Cellcom and will be based in Conakry, Guinea. Liberia, however, remains my home and I will always be here.”

He went on to express thanks and gratitude to Cellcom’s more than 1 million customers, to its staff, and its business partners.###Monrovia Inquirer Newspaper

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